• "How long are you going to wait before you demand the best for yourself?"

    - Epictetus


    Hi, I'm Franziska.


    If you're here to claim one of the 50%-off "Going Remote" workshops as part of our response to COVID-19, click here.


    Okay, hi again. I'm Franziska. :)


    I'm an executive coach, virtual leadership expert, avid CrossFit athlete, mother of three, and wife to my life partner Ted. And if you're a leader at a growing organization, I want to help you unleash your potential and be the best version of yourself.


    Over the last 13 years, I've played the founder/CEO role, the Head of Culture role, the Consultant/Advisor role, and the Coach-to-the-CEO role at 15 organizations on 4 continents.


    In every single one of these engagements--from technology startups and venture capital firms, to NGOs and governments--my mission has focused around one of two things:


    1. Leadership Development. Supporting executive leaders and teams (even when I was the CEO!) to be the best version of themselves by aligning their work with a holistic vision for their life purpose.


    2. Virtual and Remote Work. Enabling managers and teams to embrace remote work practices as a way of increasing productivity, attracting and retaining top talent, and developing world-class company culture.


    After 13 years in the roles of both leader and coach-to-leaders, I know how to meet you where you are, get to the core of what you want (and need) to work on, and establish a shared vision and plan to achieve meaningful results.


    This website is a place where you can learn more about me and my work, and reach out if you're interested in exploring ways to work together.

    Want to work together?

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  • Coaching Products

    I provide a variety of services. Over ten years, I've designed a support system that helps clients unleash their potential and live the life they know is possible.

    Executive Leadership Coaching

    Best suited for:

    - Startup founders (and their teams) seeking to achieve growth targets while building an inclusive and fun culture;

    - Senior executives looking for "the next big thing" and exploring openly, looking to reassess how their deepest passions and core strengths have evolved;

    - Managers seeking to guide teams more intuitively through times of growth, change, and transition.

    Languages: English, German

    Emerging Leadership Coaching

    Best suited for:
    - Grad-or-MBA students looking for a thought partner to help them make the most out of the next 5, 10, 20, or 40 years of their career;

    - Professionals with 2-5 years of corporate experience looking for a meaningful, purpose-driven career change;


    - University career centers looking for ways to equip their students with a holistic set of perspectives, insights, and frameworks for life and career based on their individual preferences, passions, and skills.

    Languages: English, German

    Life Design Coaching

    Best suited for:
    - Individuals and teams looking to better balance all aspects of life by discovering or clarifying their beliefs, values, and purpose. From there, deliberately planning the activities, people, and lifestyle that will help them manifest that purpose;


    - Entrepreneurial couples who understand the challenges of two venturing individuals in one romantic relationship and are looking for ideas on the "Project Management of Life."

    Languages: English, German

  • testimonial: leader in career transition

    Franzi is incredible. I worked with her in 2016 when I was in an existential funk about how to align my work with my values. A few years before I graduated near the top of my class with a statistics degree from a great university and felt like the world was my oyster. But after working for a while in industry, I felt utterly unsatisfied and incomplete. I was looking for a deeper level of fulfillment in my life and work and couldn't find it. There was something missing and I was confused about exactly what.


    I knew that I could use the help of an expert coach, which is how I started working with Franzi. After just one session she was able to pin down what I was looking for. I still remember the thought experiment she asked me: "If you could imagine your perfect day, what would you be doing?" By having her guidance in thinking through my priorities, I realized I felt a deep need to teach and mentor others. I had always thought I'd become a teacher one day, but Franzi's coaching gave greater urgency to fulfilling this part of myself.


    As a result, I'm overjoyed to say that I'm now a high school computer science teacher in the Bay Area. I LOVE my work. It fulfills a part of me that hadn't been satisfied in any of the previous professional positions I've been in. And I have to thank Franzi for helping me make the big decisions that led to this.


    - Carl Shan



    testimonial: Nonprofit leaders

    Franziska's coaching came at a time in our organization's growth trajectory when we were needing to supercharge our team for the big goals ahead of us. We provided her services for any staff member looking to "level up" their leadership as they set out to tackle the next chapter of their professional development in service of the company's goals. Using her holistic approach, she was able to immediately connect with interested staff, work with them to find the biggest areas of opportunity, and empower them to make changes. These changes not only instantly increased team performance, but also helped each individual find deeper alignment between their personal values and their career at Moneythink. I highly recommend Franziska as a coach to any CEO looking to supercharge their team.
    - Ted Gonder, Co-founder and CEO, Moneythink

    testimonial: venture Capital

    Franzi is a truly knowledgeable, intentional, and passionate teammate and person, whom I met through a professional collaboration, and now have the pleasure to call a true friend. Her open and generous personality is such that I am not surprised that many of her past colleagues can make the same claim. Franzi has a unique ability to match a creative and impactful vision with energetic and progress oriented execution. While she worked closely with Budapest-based Mosaik startup hub to help us develop and communicate our mission and vision, the project benefitted with an inspirational, unique and relevant comms and event strategy that ushered the project successfully through its first steps into the public sphere. Franzi was not only able to shape unique and valuable experiences for our online and offline community, but she was also able (and happy) to tap into her extensive and knowledgeable personal network to bring our events to a new level of value and quality. Her heart, energy, and ever-growing skill set know no bounds.

    - Reka Forgach, Chief Community Builder, Mosaik

    testimonial: large agencies

    Wow! This summarizes the impression Franzi provoked on me and my team while working together. An amazing mix of young determination and experienced professionalism, Franzi assumes risk as part of the game while maintaining a result-oriented mindset taking into account all details.
    Last but not least, Franzi is a very lively person with great communication skills, which makes it very easy to work with her .


    - Pablo Honrubia | Senior Consultant | Ogilvy One Madrid

    testimonial: Startup leaders

    Franzi has a gift for clear and purposeful thinking, and is quick to understand issues and cut through the detail to the bigger picture. Franzi is fiercely and wonderfully passionate about the power of startups and entrepreneurship, and often brings strong vision and ambition to a project. She is awesome at articulating these visions in a way that motivates and inspires others to build towards bringing ideas to life. Equally she’s hugely self-motivated and has the follow-through and urgency that’s required in so many settings in startup world.

    Franzi is a go-to person for me when I want to think through an issue in a considered yet enlightened way, when I need a little ’something’ but don’t quite know what.


    - Anneka Deva, Freelancing Social Innovator

  • Want to work together?

    If you're interested in working together, please reach out below and we can discuss.

  • learn more about me on Social

    Engaging with others as we are all trying to figure out this beautiful thing called life.

    Traditional and kinda boring looking if you ask me. It definitely doesn't include the highs and lows, the big wins and moments of learning that mark an entrepreneurial, self-directed journey. But it is my professional vita with the typical list of credentials, if that is what you are looking for.

    A place of retweeting those a lot smarter than I am

    Advocating for movement as a spiritual practice, sharing Crossfit(ish) sweats over German Pop, and the highs and lows of parenting three colorful boys with my husband

  • P.S. Sometimes I write

    I don't write often these days, since a lot of work goes into my personal relationships with clients. But here is an assorted list of personal thoughts, lessons, and quotes from growing through the entrepreneurial venture that has been my own life.

    October 2, 2018 · coaching,personal development,momlife,entrepreneurship,vulnerability
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